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FULL-SERVICE REPRESENTATION AGENCY IN SCANDINAVIA & FINLAND

Cases

Category:
Strategy, Marketing, PR

Visit South Sweden

Putting South Sweden on the map through Influencer Campaigns

CHALLENGE

Denmark is one of the most important markets to Sweden. However, even though Southern Sweden is one of the closest destinations to Denmark, with many gateways into the region, Danes have limited knowledge of what unique experiences the region has to offer.

APPROACH

Atlantic Link coordinated 8 influencer campaigns that launched when travel restrictions to Sweden were lifted. The purpose of the campaigns was to capture potential visitors in fall/winter 2021 by showcasing the unique experiences across the region and thereby creating a ‘reason to go’ now and in the future. The chosen content creators all have strong following within the desired target audiences and creates high-quality and visually appealing content.

RESULTS

  • More than 1.7 million impressions
  • Average engagement rate of 7.6%
  • 8 blog posts
  • 292 Instagram stories
  • 33 Instagram posts and guides

Influencer Campaigns 2021

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Atlantic Link Is a Proud Member Of

DBTA
Danish Business Travel
Association

Discover America
Nordic

IAGTO
International Association
of Golf Tour Operators

PATA
Pacific Asia Travel
Association

SBTA
Swedish Business Travel Association

Travel Agency Association
(Scandinavia)

Travel Writers Association
(Scandinavia)

USTA
U.S. Travel Association