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Strategy, Marketing, PR
Visit South Sweden
Putting South Sweden on the map through Influencer Campaigns
Denmark is one of the most important markets to Sweden. However, even though Southern Sweden is one of the closest destinations to Denmark, with many gateways into the region, Danes have limited knowledge of what unique experiences the region has to offer.
Atlantic Link coordinated 8 influencer campaigns that launched when travel restrictions to Sweden were lifted. The purpose of the campaigns was to capture potential visitors in fall/winter 2021 by showcasing the unique experiences across the region and thereby creating a ‘reason to go’ now and in the future. The chosen content creators all have strong following within the desired target audiences and creates high-quality and visually appealing content.
- More than 1.7 million impressions
- Average engagement rate of 7.6%
- 8 blog posts
- 292 Instagram stories
- 33 Instagram posts and guides
Influencer Campaigns 2021
Copenhagen Wilderness in Blekinge
Copenhagen Wilderness visited Blekinge in late August. She went glamping in Eriksberg Nature Reserve, explored Karlskrona and spent a night in Aspö Lotstorn located on an island in the Blekinge archipelago of southeast Sweden. Read more about her unique experiences in Blekinge here.
Mernee in Halland
Mernee’s weekend getway to Halland with her family included a visit to both Halmstad, Varberg and lastly a spectacular accommodation in Villa Lyngebo. Her content highlighted Swedish summer idyll at its best with visits to farm shops, swimming at Kallbadhuset Varberg, and fantastic local dining experiences. Read more about their experiences in Halland here.
Emily Salomon in Småland
Emily Salomon’s visit to Småland focused on family-friendly experiences the region has to offer. With a base at PM & Vänner in Växjö, she and her family could explore Åsnen National Park, the iconic Ikea Museum and even go on a moose safari in Markaryd. Read more about their stay in Småland here.
Sarah in the Green in Skåne
Less than an hour from Malmö lies Central Skåne with shady forests, shimmering lakes and historical relics. Sarah in the Green’s visit to the region included a stay at Nyrups Naturhotell and an outdoor dining experience in a beautiful forest with ‘Robusta Äventyr’ who take guests on an ingredient safari, picking or foraging for different seasonal herbs, flowers and plants before starting to cook over an open fire. Read more here.
Copenhagen Wilderness in Småland
Copenhagen Wilderness’s visit to Småland in October focused on great nature experiences. The visit included two breathtaking accommodations with nature in the center. She stayed at Trakt, a unique hotel of elevated individual suites that “float” in the deep forests of the Småland highlands and Kajakhaket, a floating room that can only be reached by kayaks. Read more about her experiences in Småland here.
Danica Chloe & Trinesblend in Skåne
Skåne was the destination for the perfect spa getaway for influencers Trinesblend and Danica Chloe. They explored Trelleborg, stayed at Bongska Huset and visited Hotell Mossbylund and Beddinge Strand. The stay included relaxing experiences, great local food and Swedish charm. Read more about their experiences in Skåne here.
Sarah in the Green in Öland
Sarah in the Green captured the very diverse nature experiences the province of Öland has to offer when she visited in August. From the barren and partly wooded landscape in the north, with its wonderful long sandy beaches, via the midland forest’s lush vegetation to Southern Öland where the barren alvar plains are interspersed with the fertile soils around Mörbylånga. Read more here.
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