B2C showcasing of U.S. Virgin Islands

OBJECTIVES

Every year in February approximately 60,000 people attend the annual consumer travel fair held in Herning, Denmark. For 10+ years we have attended on behalf of U. S Virgin Islands Department of Tourism in partnership with Rum companies in Denmark

SOLUTION

An inspirational booth set up that reflects the ambiance of the destination, with palm trees, hay huts, and rum tasting with A.H Riise Rum they originate from the islands as A.H. Riise was a Danish pharmacist 150 years ago in the islands. This gave the visitor’s the opportunity to get a taste of the islands. We invited TV Personality Christian Degn TV Anchor at the Real Estate TV Show ‘Hammerslag’ that was filmed in the U.S Virgin Islands.

RESULTS

The fair in 2024 resulted in 3 days of engaging with thousands of visitors, showcasing what the U.S Virgin Islands has to offer for the travelers.