Category:
Event Management, Travel Show

Discover America Nordic

OBJECTIVES

Since its launch in 2012, USA Travel Show has served as a leading platform for U.S. destinations and hospitality brands to meet face-to-face with the Nordic travel trade and media.

Organized by Atlantic Link on behalf of Discover America, the event focuses exclusively on destinations and products from the United States, Canada, and the Caribbean. Strategic partners include Brand USA and the U.S. Travel Association.

SOLUTION

USA Travel Show 2024 featured a comprehensive two-day program designed to maximize networking, education, and business opportunities.

The event included:

• Pre-scheduled one-on-one meetings
• Free-flow workshops
• News conferences
• Networking receptions
• Industry presentations and discussions

The format created valuable opportunities for exhibitors, travel trade professionals, and media representatives to connect and build relationships.

RESULTS

USA Travel Show 2024 took place on February 29 and March 1, bringing together some of the travel industry’s most influential stakeholders to discuss trends, challenges, and opportunities for growing visitation to the United States from the Nordic region.

The first day featured a Nordic market update, more than 170 pre-scheduled one-on-one meetings, and news conferences hosted by Philadelphia and Travel South USA. Visit Lauderdale hosted the welcome reception, while United States Ambassador to Denmark, Alan Leventhal, officially opened the free-flow workshop where more than 250 travel agents and media representatives met with 70 exhibitors.

On the second day, Atlantic Link hosted the Travel Insights, DBTA, and Discover America Conference Day. Industry experts and panel discussions explored topics including the U.S. election, emerging travel trends, and the future impact of artificial intelligence on the travel industry. The event concluded with a Visit California closing reception.