Category:
Event Management, Travel Show

Discover America Nordic

OBJECTIVES

Launched in 2012 – USA Travel Show Nordics is the premier opportunity for U.S. destinations and hospitality brands to meet face-to-face with the Nordic travel trade and media.

The B2B travel show focuses on U.S., Canada and Carribean destinations and products only and is organized by Atlantic Link on behalf of Discover America. Strategic partners include Brand USA, and U.S. Travel Association.

SOLUTION

A full 2 day program, with 1-on-1 prebooked meetings, a free flow workshop, news conferences and plenty of networking opportunities.

RESULTS

USA Travel Show 2024 took place on February 29th and March 1st, and brought together the biggest players in the travel industry to discuss trends, challenges, and opportunities to grow visitation to the United States from the Nordic Region.

Thursday’s program began with a market update, followed by +170 prescheduled 1-on-1 meetings, and 2 hosted news conferences by Philadelphia and Travel South USA. Visit Lauderdale hosted a welcome reception, and United States Ambassador to the Kingdom of Denmark, Alan Leventhal opened the free flow workshop with +250 agents and media representatives meeting with 70 exhibitors.

On Friday, we hosted the Travel Insights, DBTA & Discover America Conference Day. With many inspirering expert speakers and panel discussions, we got an update on the US election, and a focus on how AI will impact the travel industry. We concluded the day with a Visit California closing reception. Read the full program below.