Category:
Influencer Collaborations, Organizing, Social Media

Philadelphia CVB

OBJECTIVES

Social media and influencer-driven personal branding are playing an increasingly significant role in marketing strategies across the Nordic countries. We want to place Philadelphia top of mind in the Nordic region when traveling to the US by creating awareness on social media from a trusted voice.

SOLUTION

To showcase Philadelphia’s hidden gems and positioning it as a must-visit destination for Nordic audiences, we organized an influencer trip featuring an authentic online personality: Danish influencer Miriam Poulsen. The trip took place in November 2024 and the itinerary included local bookstores, delicious lunch spots, Philly history, and much more.

RESULTS

Below are the key figures from the campaign:

• Total campaign reach: 1.9 million
• Total engagement: 14 thousand
• Average engagement rate of 8.4 %
• Instagram posts and reels: 5
• Instagram stories: 68