Category:
FAM Trip, Organizing, B2B contacts

Port of Seattle, State of Washington Tourism, Icelandair

OBJECTIVES

To showcase Seattle and Icelandair’s 2 daily connection from the Nordics to Seattle, Atlantic Link partnered up with Icelandair, Port of Seattle and State of Washington Tourism to create and facilitate a group FAM trip.

SOLUTION

In order to showcase the flight possibilities and the destination, Seattle and Washington State, we created a program together with the destination and selected 7 Nordic travel agents to explore the destination. The program consisted of exploring the nature, wine and the city attractions.

RESULTS

The FAM trip resulted in increasing interest from the travel agencies afterwards and the travel agents requesting more materials about the destination. It also resulted in the participating agencies starting to create and sell packages and travel programs to the destination.