Category:
Press trip, Media Relations, Organizing

Visit California

OBJECTIVES

To highlight a unique road trip in California, we started 2025 with handpicking a press group consisting of national papers and travel magazines to join us for a road trip from San Francisco to Los Angeles.

SOLUTION

We created an itinerary starting from San Francisco where the group explored stops in Monterey, SLO CAL, Santa Ynez Valley and Ventura before flying back from Los Angeles. The trip ensured different activities, scenery and culinary experiences along the Pacific Coast Highway. From wineries to driving in classic cars and biking around coastal cities, the group experienced an active, culinary and eventful road trip.

RESULTS

We created a spot for California in broad and trusted media outlets throughout the Nordic region with:

• 2 front page pieces so far.
• An estimated reach of 1.200.000 and 10+ articles.