YOUR LINK TO SCANDINAVIA

FULL-SERVICE REPRESENTATION AGENCY IN SCANDINAVIA & FINLAND

Cases

Category:
Strategy, Marketing, Trade

Qatar Tourism

INTRODUCING QATAR TO SCANDINAVIA

CHALLENGE

Historically, Qatar has been best known as a stopover destination due to the Qatar Airways’ hub in Doha. However, Qatar Tourism’s new tourism strategy aims to grow annual international visitor arrivals to six million by 2030. This ambitious goal led Qatar Tourism to hire Atlantic Link to increase visitation from Scandinavia and Finland.

APPROACH

Alongside with Qatar Tourism’s global consumer campaign “Experience a World Beyond” that has increased brand awareness globally, Atlantic Link have rolled out a comprehensive B2B strategy. We have worked closely with the travel trade on various activities to make the destination available and inspire more Scandinavians and Finns to visit Qatar.

RESULTS

Despite travel restrictions due to Covid-19, our comprehensive B2B strategy across Scandinavia and Finland have increased knowledge and awareness of the destination among the travel trade and most importantly increased visitation to Qatar. See some of the activities highlighted below.

B2B STRATEGY 2021

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Atlantic Link Is a Proud Member Of

DBTA
Danish Business Travel
Association

Discover America
Nordic

IAGTO
International Association
of Golf Tour Operators

PATA
Pacific Asia Travel
Association

SBTA
Swedish Business Travel Association

Travel Agency Association
(Scandinavia)

Travel Writers Association
(Scandinavia)

USTA
U.S. Travel Association