VISIT QATAR NORDIC ROADSHOW

CASE

Category:
Event Management, Trade, Sales, Strategy

Visit Qatar

Visit Qatar Nordic Roadshow in February 2023

OBJECTIVES

Traditionally known as a stopover destination due to the Qatar Airways hub in Doha, Qatar is now focused on growing international leisure tourism. As part of its long-term tourism strategy, Visit Qatar aims to increase annual visitor arrivals to six million by 2030.

To support this ambition, Atlantic Link was appointed to develop and deliver a Qatar travel trade roadshow in the Nordics, introducing Qatari hotels and DMCs to key travel trade professionals across Scandinavia and Finland.

SOLUTION

The Visit Qatar Nordic Roadshow created a buyer-seller platform connecting tourism suppliers from Qatar with leading travel professionals across the Nordic region.

The roadshow visited Helsinki, Stockholm, Oslo, and Copenhagen – four of the most important outbound travel markets in the Nordics and home to some of the region’s largest travel companies.

Through targeted networking and business meetings, Qatari hotels and DMCs had the opportunity to build relationships and explore new opportunities with Nordic travel trade partners.

RESULTS

The roadshow generated significant interest throughout the Nordic market.

More than 400 travel agents registered
Extensive waiting lists across multiple cities
Exhibitor satisfaction score: 5 out of 5

Participating Qatari hotels and DMCs reported receiving highly relevant leads and valuable business opportunities, demonstrating strong interest among Nordic travel professionals in Qatar as a leisure destination.

Highlights

Partners
During Visit Qatar Nordic Roadshow in February 2023, we had 14 partners from Qatar representing hotels, DMCs, MSC Cruises, Finnair, and Qatar Airways. The partners met up with 400 travel agents and tour operators across 4 capital cities in the Nordic region.

1-on-1 Meetings
Focused meetings allowed for dedicated facetime with each buyer. Travel agents were handed a questionnaire with questions about each exhibitor, to ensure focused meetings. Our setup allowed all travel agents to meet each exhibitor in a window of five minutes minimum.

Market Update
A detailed Market Update of the individual Nordic country was given to the exhibitors prior to each event. This allowed the exhibitors to prepare to meet the travel agents. Furthermore, the exhibitors reported that it was helpful in terms of strategizing for each market in the future.

Benefits
The Roadshow format allowed for targeted business conversations and the exchange of contact information between Nordic travel agents and DMCs/hotels in Qatar. The exhibitors had the assurance of meeting pre-qualified buyers with a higher chance of conversions post the roadshow through our carefully selected list of contacts.

Media Coverage

“Travel Agents met hotels and DMCS as well as Qatar Airways and MSC Cruises. Great event, good food, and an excellent atmosphere.” – Travel News Sweden

“In order to strengthen the connection with Nordic travel agencies and increase Nordic tourism to Qatar, the national tourist board Visit Qatar has had representatives from tourism actors in Qatar on a roadshow to four Nordic capitals, including Copenhagen.” – Standby Denmark