EFFECTFUL PRESS RELEASES

CREATING VISIBILITY AND REACH THROUGH TARGETED PRESS RELEASES

CASES

Category:
Strategy, PR

REACHING THE RIGHT AUDIENCE THROUGH EFFECTFUL PRESS RELEASES

OBJECTIVES

With travelers finding inspiration across an increasing number of platforms and travel brands competing for attention, maintaining visibility has never been more important.

The objective of our travel PR services is to keep destinations and travel brands top of mind among media, industry stakeholders, and potential travelers by increasing awareness through relevant and inspiring stories.

APPROACH

Atlantic Link develops and distributes engaging press releases on behalf of destinations, tourism organizations, airlines, and travel brands.

Working closely with our clients, we identify newsworthy stories, emerging travel trends, and relevant angles that inspire journalists to cover the destination. By combining industry knowledge with a strong understanding of the Nordic media landscape, we ensure that each press release is timely, relevant, and valuable to the recipient.

Our focus is always on quality over quantity, delivering content that generates genuine media interest and avoids unnecessary information overload.

RESULTS

Our press release activities consistently contribute to increased destination awareness and strong media exposure across both print and digital platforms.

Coverage ranges from shorter news features to full-length articles in leading travel, lifestyle, and news media.

Key performance indicators include:

Open rates and call-to-action performance
Media coverage
Destination awareness

Through strategic travel PR services, we help destinations and travel brands achieve meaningful visibility and long-term market presence.

ATLANTIC LINK NEWS ROOM

HIGHLIGHTS

Client: Sonoma County Tourism

Press release to Swedish, Norwegian, Danish and Finish B2C and B2B media announcing that Sonoma County was awarded best wine region of the year by Wine Enthusiast.

Results:

Opening rate: 22%
4 print articles
Total reach: 657,130
Total value: $ 11,009

Client: San Francisco Travel

Press release to Swedish, Norwegian, Danish and Finish B2C and B2B media celebrating the 30-year anniversary of the iconic Sea Lions at Pier 39 in San Francisco.

Results:

Opening rate: 21.5%
23 articles in both print and online
Total reach: 986,362
Total value: $ 24,155

Client: Visit South Sweden

Press release to Danish media highlighting a range of Christmas markets across South Sweden, encouraging Danes to visit South Sweden during Christmas time.

Results:

Opening rate: 31.6%
4 articles in both print and online
1 press visit
Total reach: 1,749,775
Total value: $ 40,736

Client: Visit South Sweden

Press release to Danish media announcing the launch of a new Visit South Sweden website providing possible visitors with one overall site with joint information about visiting South Sweden’s regions.

Results: