INCREASE YOUR VISIBILITY
VISITING MEDIA – SHOW IT, DON’T TELL IT
Travelers find inspiration to their next vacation on various platforms and with several vacation forms and high demand in the market, competition is high. Thus, it is crucial to increase and maintain awareness in order to keep Atlantic Link clients top of mind as preferred travel destinations.
Atlantic Link organizes press trips, individual as well as group, on behalf of the clients with the objective to maintain in depth articles highlighting the destination and positively recommending it through qualitative coverage and thereby increase awareness among travelers. To reach the objective, Atlantic Link work in close collaboration with the clients and several external business partners as well as the journalists tailor making the program to fit all different needs.
High-quality in-depth articles across various media, print as well as online.
- Awareness / Reach
- Coverage / articles
- Positive recommendation of the client as a preferred travel destination
HIGHLIGHTS FROM PRESS TRIPS
Client: Visit South Sweden
Atlantic Link arranged 20+ individual press trips for Danish media to South Sweden to kickstart visitation from Denmark during the last phase of Covid-19.
- 54 articles across print and online
- Total reach: 11,249,389
- Total value: $ 739,044
Clients: Visit California
Celebrating the launch of a new direct flight from Helsinki, Finland to Los Angeles, California Atlantic Link organized a press trip for a group of Scandinavian and Finnish media.
- 40+ articles across Scandinavia & Finland
- Total reach: 1,749,700
- Total value: $ 509,157
Clients: Visit California, San Francisco Travel & Yosemite National Park
Tailor-made individual press trip to California for Berlingske. The journalist visited San Francisco and Yosemite and positively recommended northern California as a preferred travel destination.
- Print and online coverage
- Total reach: 3,240,000
- Total value: $ 165,360
Clients: Visit California, San Francisco Travel, Sonoma County & Travel Oregon
Well-organized road trip to California and Oregon for a freelance journalist. The trip resulted in several articles in daily national newspapers Berlingske & Jyllands-Posten and lifestyle magazine Mad & Bolig.
- 3 print articles and 2 online articles
- Total reach: 1,458,349
- Total value: $ 120,539
Client: Val Gardena
With the purpose of showcasing Val Gardena as a year-round destination Atlantic Link arranged a group press trip for Danish media highlighting the hiking season running from June-October.
- Børsen, Jysk Fynske Medier and Berlingske
- Total reach 1,318,899
- Total value: $ 624,790
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Atlantic Link Is a Proud Member Of
Danish Business Travel
of Golf Tour Operators
Pacific Asia Travel
Swedish Business Travel Association
Travel Agency Association
Travel Writers Association
U.S. Travel Association