YOUR LINK TO SCANDINAVIA
REACHING THE RIGHT AUDIENCE THROUGH EFFECTFUL PRESS RELEASES
Travelers find inspiration to their next vacation on various platforms and with several vacation forms and high demand in the market, competition is high. Thus, it is crucial to increase and maintain awareness in order to keep Atlantic Link clients top of mind as preferred travel destinations.
Atlantic Link writes and distributes inspiring press releases on behalf of the clients with the objective to inspire press to write about the destinations and thus gain coverage and increase awareness. To reach the objective, Atlantic Link work in close collaboration with the clients and is always on top of trends in the market making sure that each release is relevant and inspiring avoiding to overload the recipients with useless and unnecessary information.
Increased awareness and high reach across various media, print as well as online in different formats from smaller features to full-spread articles.
- Open rate & CTA
Client: Sonoma County Tourism
Press release to Swedish, Norwegian, Danish and Finish B2C and B2B media announcing that Sonoma County was awarded best wine region of the year by Wine Enthusiast.
- Opening rate: 22%
- 4 print articles
- Total reach: 657,130
- Total value: $ 11,009
Client: San Francisco Travel
Press release to Swedish, Norwegian, Danish and Finish B2C and B2B media celebrating the 30-year anniversary of the iconic Sea Lions at Pier 39 in San Francisco.
- Opening rate: 21.5%
- 23 articles in both print and online
- Total reach: 986,362
- Total value: $ 24,155
Client: Visit South Sweden
Press release to Danish media highlighting a range of Christmas markets across South Sweden, encouraging Danes to visit South Sweden during Christmas time.
- Opening rate: 31.6%
- 4 articles in both print and online
- 1 press visit
- Total reach: 1,749,775
- Total value: $ 40,736
Client: Visit South Sweden
Press release to Danish media announcing the launch of a new Visit South Sweden website providing possible visitors with one overall site with joint information about visiting South Sweden’s regions.
- Opening rate: 26.3%
- 28 articles in print and online
- Total reach: 2,824,865
- Total value: $ 41,080
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Meet Our Clients
Since 2000, some of the world’s most beloved destinations and
hospitality brands have trusted us with growing their business.
Atlantic Link Is a Proud Member Of
Danish Business Travel
of Golf Tour Operators
Pacific Asia Travel
Swedish Business Travel Association
Travel Agency Association
Travel Writers Association
U.S. Travel Association