YOUR LINK TO SCANDINAVIA

FULL-SERVICE REPRESENTATION AGENCY IN SCANDINAVIA & FINLAND

Cases

Category:
Strategy, PR

REACHING THE RIGHT AUDIENCE THROUGH EFFECTFUL PRESS RELEASES

OBJECTIVES

Travelers find inspiration to their next vacation on various platforms and with several vacation forms and high demand in the market, competition is high. Thus, it is crucial to increase and maintain awareness in order to keep Atlantic Link clients top of mind as preferred travel destinations.

APPROACH

Atlantic Link writes and distributes inspiring press releases on behalf of the clients with the objective to inspire press to write about the destinations and thus gain coverage and increase awareness. To reach the objective, Atlantic Link work in close collaboration with the clients and is always on top of trends in the market making sure that each release is relevant and inspiring avoiding to overload the recipients with useless and unnecessary information.

RESULTS

Increased awareness and high reach across various media, print as well as online in different formats from smaller features to full-spread articles.

KPI’s:

  • Open rate & CTA
  • Coverage
  • Awareness

HIGHLIGHTS

Receive more information about our destinations and travel products

Meet Our Clients

Since 2000, some of the world’s most beloved destinations and
hospitality brands have trusted us with growing their business.

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Atlantic Link Is a Proud Member Of

DBTA
Danish Business Travel
Association

Discover America
Nordic

IAGTO
International Association
of Golf Tour Operators

PATA
Pacific Asia Travel
Association

SBTA
Swedish Business Travel Association

Travel Agency Association
(Scandinavia)

Travel Writers Association
(Scandinavia)

USTA
U.S. Travel Association