YOUR LINK TO SCANDINAVIA
AIRLINK, New Route Development, Strategy
Route Development – Opening a new flight route
AALBORG – NEW YORK
When New York Times declared Aalborg the 8th best place to visit in the world in 2019, Altantic Link started a project with Aalborg Airport to market Northern Jylland as the “Top of Europe”. In the wake of that, Atlantic Link participated in the project attracting an airline to open a new flight route from Aalborg to New York. The first transatlantic flight route from the west part of Denmark ever.
Our approach was to market Northern Jylland and Aalborg Airport as a gateway destination in Northern Denmark with easy access to the rest of Scandinavia. In the process of achieving the goal of an overseas flight route, Atlantic Link initiated different kinds of B2B initiatives targeting the Nordic and international market.
Our 360-degree approach
Airports has to make themselves attractive to airlines in order to build new routes – and Airlines has to spend time and invest money to start new routes.
We support airports and airlines to build sustainable business cases for new routes. We research for new opportunities and link all the right peers together.
Connecting all the peers, such as airports, other airports, airlines, destinations, government, city authorities, travel trade etc., gives a 360-degree approach for route development.
Financial commitment from all relevant stakeholders, including corporate businesses, DMOs, governmental organizations etc. secures a 100% commitment and lays the foundation for a long-term sustainable route.
Marketing and sales efforts
Our marketing efforts consisted of study trips to Northern Jylland for national and Scandinavian tour operators, and events for American tour operators. In addition to that we worked mainly with B2B platforms to connect Danish tourist actors with DMC’s and MICE agencies, who sells customized solutions to travel agencies in the North and internationally. Finally, efforts to advertise the destination nationally and internationally through travel trade initiatives, made Northern Jylland an available and well-connected destination with excellent links to Scandinavia and the rest of Europe.
Our efforts working with the Travel Trade, sales, marketing, and public relations during the project resulted in success of SAS opening the first ever direct overseas flight route from west Denmark. The route will be departing three times weekly from April 2023.
From the process of getting Northern Jylland on the map internationally and nationally
Top of EU project
The “Top of EU” project revolved around getting Northern Jylland into the B2B industry in America in cooperation with the Delta and KLM airlines starting in 2019. By inviting 20 carefully selected agents from MICE focused travel agencies in Amerika to Northern Jylland, we created a natural link between America and the north of Denmark. Video: Video: https://www.youtube.com/watch?v=6X2raQo2ph8&t=16s
Create focus on Aalborg
During Covid-19 the international travel scene was minimized, but we continued to market Northern Jylland in the rest of Denmark on a national level, by completing study trips for Danish travel agents. That created a knowledge and focus on Aalborg Airport as a key airport in Denmark as well. Video: https://www.youtube.com/watch?v=gOnz8OSExMg&t=122s
M&I to the province
The “M&I to the province” project concerned the marketing of the north and south of Jylland targeting the international M&I-market and the local and national business community. We created a “plug and play” concept where local attractions, hotels, venues and restaurants were highlighted.
The “Destination North” project revolved around making Northern Jylland marketable and attractive to the group travel market in Denmark and Scandinavia. By positioning Northern Jylland as a good place to visit, work, study and invest, Northern Jylland was noticed as a destination for opportunities.
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