Category:
Press trip, strategy, PR management, Media relations

airBaltic, Visit Tampere

OBJECTIVES

As airBaltic just started operating its direct flight from Copenhagen to Tampere, we wanted to showcase that Danes can reach Tampere in just 1,5 hours from Copenhagen. Tampere has a lot of great outdoor and cultural activities which we wanted to include on this press trip.

SOLUTION

To show Danes how close they are to the sauna capital of the world, we invited the 3 of the biggest Danish national media, Jyllands-Posten, Berlingske, and Kristeligt Dagblad to Tampere with airBaltic. Together with Visit Tampere we created a program that included several outdoor activities including roof walking, canoeing on Lake Näsijärvi, and walks in nature parks. We also included museums and gave a taste of food in Tampere all ranging from 4 course meals, roof tops and the Tampere Food Market.

RESULTS

The FAM trip will result in at least 5 articles in some of the biggest papers in Denmark.