Category:
Event, Organizing, Trade, Webinar

Webinar

Objectives

Understanding traveler preferences is essential for destinations looking to grow in international markets. To support New York State’s efforts in the Nordics, Atlantic Link organized a Nordic traveler insights webinar for DMOs, hotels, and DMCs across the state.

The objective was to provide local tourism stakeholders with practical knowledge about Nordic traveler behavior, preferences, and expectations, helping them strengthen their positioning and identify opportunities for growth in the Nordic market.

Solution

The webinar delivered valuable insights into the latest travel trends and motivations among Nordic travelers.

Topics included:

• How Nordic travelers choose destinations and what influences their decision-making.
• Preferred booking channels, accommodation types, and spending patterns.
• The activities and experiences that resonate most strongly with Nordic visitors.
• Practical recommendations for engaging with and attracting travelers from the Nordic market.

The session concluded with an interactive Q&A, allowing participants to discuss opportunities and explore strategies tailored to Nordic traveler preferences.

Results

The webinar attracted approximately 100 participants, demonstrating strong interest in understanding and reaching Nordic audiences.

Participants gained actionable insights to help refine marketing activities, strengthen tourism offerings, and build more effective partnerships with Nordic tour operators. The webinar also encouraged collaboration among tourism stakeholders across New York State and highlighted opportunities to improve visibility and competitiveness in the Nordic market.