Qatar Tourism

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Category:
Strategy, Marketing, Trade

Qatar Tourism

INTRODUCING QATAR TO SCANDINAVIA

OBJECTIVES

Historically, Qatar has been best known as a stopover destination due to the Qatar Airways hub in Doha. However, Qatar Tourism’s long-term strategy aims to increase annual international visitor arrivals to six million by 2030.

To support this ambition, Qatar Tourism partnered with Atlantic Link to strengthen awareness of the destination and increase visitation from Scandinavia and Finland.

SOLUTION

Alongside Qatar Tourism’s global consumer campaign, Experience a World Beyond, Atlantic Link developed and executed a comprehensive B2B strategy across the Nordic region.

Working closely with travel trade partners, we delivered a range of activities designed to increase destination awareness, improve market accessibility, and inspire more Scandinavian and Finnish travelers to visit Qatar. Through targeted trade engagement, training, events, partnerships, and destination promotion, we helped position Qatar as more than a stopover destination.

RESULTS

Despite travel restrictions during the Covid-19 period, the strategy successfully increased awareness and knowledge of Qatar among travel trade professionals across Scandinavia and Finland.

The activities strengthened Qatar’s position within the Nordic travel industry and contributed to increased visitation from the region. The partnership established a strong foundation for continued growth and future tourism development in the Nordic market.

QATAR TOURISM

B2B STRATEGY 2021

Marketing Co-ops with Tour Operators

We have partnered with 18+ tour operators across Scandinavia and Finland, to make Qatar featured and bookable on their platforms. Marketing strategies leveraging their platforms have increased bookings and destination awareness. Inspirational micro sites, newsletters, social media posts and advertising, banner advertising as well as retargeting, Google Analytics have contributed to the great results.

Newsletters and Online Activations

We have shared monthly destination updates and relevant content and assets with our trade partners. We have promoted the destination training program through online competitions to encourage the trade to educate themselves further about the destination. We have also promoted the destination on local trade media platforms.

Nordic FAM Trips to Qatar

To truly understand a destination, it must be experienced. In collaboration with Discover Qatar and Qatar Airways we have welcomed selected travel trade agents on FAM trips to Qatar to show them hotel properties, attractions, products, new developments and let them experience the unique Qatari culture firsthand. The FAM trips have increase destination knowledge among our trade partners.

Qatar Sales Mission in Denmark and Sweden

For the first time ever, we welcomed a delegation from Qatar Tourism to meet with the travel trade and media in Denmark and Sweden. We arranged two travel trade events and two media events where destination updates were presented to the trade and press. We also arranged meetings with key trade partners to discuss results and future strategy.