Category:
Influencer Collaborations, Organizing

Visit California

OBJECTIVES

Social media continues to evolve rapidly, with influencers becoming increasingly impactful figures in the digital landscape. Recognizing the strong results influencer collaborations create for destinations, Atlantic Link develops strategic California influencer trip initiatives in the Nordics to increase destination awareness and engagement through authentic storytelling and personalized branding.

SOLUTION

The latest influencer initiative was a week-long group road trip to California in November 2024 joined by 3 Nordic influencers from Denmark, Norway and Sweden. We created an extensive itinerary to enable the influencers to produce engaging and inspiring content for their followers ranging from outdoor hikes in Yosemite National Park, city life in San Francisco and beach activities in Santa Cruz and Pismo Beach.

RESULTS

The trip gained impressive engagement and reach. Below are the key figures from the campaign:

• Total campaign reach: 2.9 million
• Total engagement: 51,500
• Total media value: 38,000 USD
• Average engagement rate of 6.3%
• Instagram posts and reels: 32
• Instagram stories: 143