Category:
Event Management, Brand Activation, MICE, Golf

Costa Brava Girona Tourist Board

OBJECTIVES

To strengthen awareness of Costa Brava as a leading destination for meetings, incentives, conferences, events, and golf travel, the Costa Brava Girona Tourist Board partnered with Atlantic Link to develop and deliver targeted MICE and golf events for the Nordic market.

The objective was to connect Costa Brava tourism partners with key decision-makers and travel professionals within the golf, MICE, and sports travel segments.

SOLUTION

Working closely with Costa Brava Girona Tourist Board, Atlantic Link organized two dedicated events in a single day to maximize efficiency for all participating partners.

A lunch event was developed for the golf segment, while an evening event focused on the MICE and sports travel sectors. To ensure maximum value, we carefully selected and invited senior-level professionals, including travel agents, CEOs, project managers, and buyers with a strong interest in golf and MICE travel.

The events created valuable networking opportunities between Nordic travel professionals and Costa Brava tourism suppliers.

RESULTS

The events successfully connected Costa Brava tourism partners with highly relevant Nordic stakeholders.

• 15 participating partners from Costa Brava
• 50 Nordic travel agents, CEOs, and project managers attended
• Strong lead generation opportunities reported by hotels and DMCs
• High guest satisfaction scores across both events

The participating hotels and DMC’s reported receiving relevant business leads and valuable opportunities for future collaboration.

TESTIMONIALS FROM THE GUESTS

Golf event: “It makes great sense to have a short session like this and so centrally located, which makes it more attractive to attend when you have a busy working day.”

MICE event: “Thank you for the invitation and for gathering us, it was a super event – informative, fun and cozy and delicious food and wine. 5 stars from me.”