Category:
Event, Organizing

Atlantic Link

OBJECTIVES

To strengthen awareness of Slovenia as a diverse and experience-rich travel destination, an exclusive culinary event brought together selected Danish media and travel trade professionals. Atlantic Link supported the initiative through targeted outreach and guest coordination, helping connect Slovenia with key stakeholders in the Danish market.

The objective was to introduce Slovenia’s unique combination of gastronomy, culture, nature, and wellness experiences while building stronger relationships with key stakeholders in the Danish market.

By using food as a gateway to destination discovery, the event aimed to position Slovenia as an attractive destination offering a rich variety of experiences within a compact geographical area.

SOLUTION

Atlantic Link supported the event through targeted invitations and guest coordination, bringing together relevant representatives from Danish media and the travel industry for an exclusive 90-minute B2B experience at the ASKO Showroom in Copenhagen.

Rather than relying on traditional destination presentations, the event invited guests to discover Slovenia through an interactive culinary journey.

Led by Slovenian chef Miha Dolinar, guests explored a series of tasting stations inspired by the country’s diverse regions, from the Alps and Mediterranean coast to the Karst and Pannonian landscapes.

Combining regional flavours with storytelling, the experience created a memorable introduction to Slovenia’s cultural identity and travel appeal, while encouraging informal networking and meaningful conversations among participants.

RESULTS

The event successfully introduced Slovenia’s diverse tourism offerings to a carefully selected audience of Danish media and travel trade professionals, generating positive feedback and valuable opportunities for future collaboration.

• 19 selected participants from Danish media and travel trade
• 90-minute interactive B2B event combining culinary experiences and destination storytelling
• Targeted industry representation, including Berlingske, Politiken, FDM, KILROY, and travel and lifestyle media
• Positive participant feedback, with increased interest in Slovenia’s culinary and wellness offerings
• Strengthened destination positioning through an engaging, experience-led format

The event demonstrated how gastronomy and interactive storytelling can bring a destination to life, creating meaningful connections with relevant industry stakeholders while strengthening awareness of Slovenia in the Danish market.