Category:
FAM Trip, Organizing, B2B contacts

Visit Fort Lauderdale and Air Canada

OBJECTIVES

Together with Visit Lauderdale and Air Canada we facilitated a FAM trip to Fort Lauderdale to showcase ‘The Venice of America’ and the smooth connection from the Nordics with Air Canada.

SOLUTION

We invited 7 Nordic tour operators to both experience the destination and fly with Air Canada. This opportunity allowed them to explore Lauderdale’s top attractions, culture, cuisine, and discover the hassle free U.S immigration in Toronto.

We also showcased the pre and post opportunities of what Fort Lauderdale can offer cruise passengers.

RESULTS

The FAM trip resulted in increased interest and positive feedback from the tour operators:

‘I´m definitely more focused on selling the Air Canada route via Toronto or Montreal after this trip!’

‘I can not think of a better way to showcase Fort Lauderdale.’