Category:
Event, Organizing, Trade, Webinar

Visit California

Objectives

To help New York State strengthen their position in the Nordic market, we organized a webinar for DMOs, hotels, and DMCs in New York State. Around 100 participants joined to gain insights into Nordic traveler preferences, behaviors, and expectations. The aim was to equip local stakeholders with practical knowledge to better attract and serve the Nordic audience, while highlighting opportunities for growth and differentiation.

Solution

The webinar provided an overview of the latest travel trends and motivations among Nordic visitors. We shared insights such as:

• How Nordic travelers choose destinations and what drives their decision-making.
• Nordics’ preferred booking channels, accommodation types, and spending patterns.
• Which activities and experiences carry the strongest appeal.
• Recommendations on how to get started with the Nordic market and attract Nordic travelers.

The session concluded with a Q&A, offering participants the chance to clarify, discuss, and explore strategies for tailoring their marketing and product development to the Nordic market.

Results

The strong turnout reflected a high level of interest in reaching Nordic audiences. Participants left with actionable recommendations for refining campaigns, enhancing their offerings, and partnering with Nordic tour operators more effectively. The webinar also encouraged cross-regional dialogue among New York stakeholders, paving the way for future collaboration. By aligning strategies with the preferences of Nordic travelers, destinations and businesses in New York can strengthen their visibility and competitiveness in the Nordic markets.