Category:
Event, Organizing

Atlantic Link

OBJECTIVES

Bloomington, Minnesota, offers much more than its famous Mall of America. With its unique combination of shopping, outdoor adventures, local gastronomy, and authentic American experiences, we saw an opportunity to introduce Bloomington and the greater Minneapolis area to Nordic travelers.

Our objective was to increase destination awareness and inspire travel interest across Denmark, Norway, and Sweden by showcasing the area’s diverse experiences through authentic and relatable influencer storytelling.

SOLUTION

To bring Bloomington to life on social media, we invited three Nordic influencers – @nadjahansen_ (DK), @vildeehaa (NO), and @trubbeltanja (SE) – on a five-day FAM trip in September 2025.

The itinerary combined iconic American experiences with local discoveries, including a visit to Mall of America, a Minnesota Vikings stadium tour, a baseball game, scenic bike rides, and local dining experiences.

By giving the influencers opportunities to explore the destination through their own interests and creative perspectives, the trip generated engaging content across Instagram, TikTok, and YouTube. From American sports culture and shopping experiences to outdoor adventures and local hidden gems, the content showcased Bloomington and Minneapolis as exciting destinations for Nordic travelers.

RESULTS

• Total social media value: $140,449
• Total campaign reach: 3.3 million
• Total engagement: 84,176
• Total campaign views: 4.7 million
• Number of posts, reels & videos: 32
• Instagram stories: 59

Beyond the impressive reach, the campaign generated strong engagement on TikTok, with individual creators achieving average engagement rates of up to 8.6%. The influencers also rated their overall trip experience 5 out of 5, highlighting the destination’s hospitality, diverse activities, and authentic American experiences.