Nordic influencers Go Skiing in Valle d’Aosta

CASE

Category:
Influencer Marketing, Influencer Trip, Organizing

Atlantic Link

Nordic influencers Go Skiing in Valle d’Aosta

OBJECTIVES

As winter travel continues to grow across the Nordics, influencer collaborations remain one of the most effective ways to inspire travelers and showcase authentic destination experiences. Through trusted voices and engaging storytelling, influencers can bring destinations to life and create strong travel intent among highly relevant audiences.

For Valle d’Aosta – the smallest region in Italy – the objective was to position the region as a premium ski destination for Nordic travelers by highlighting its alpine scenery, world-class skiing, charming mountain villages, and authentic Italian-alpine cuisine. By partnering with creators from Finland, Norway, and Sweden, we aimed to increase awareness and inspire ski enthusiasts across social media in the Nordics to consider Valle d’Aosta for future skiing holidays.

SOLUTION

To showcase the best of Valle d’Aosta in the winter season, we invited three Nordic influencers on a ski-focused content trip in March 2026. We invited Jasmin (@jassesi) from Finland, Vilde (@vildeehaa) from Norway, and Evelina (@sigetty) from Sweden.

Through Instagram reels, posts, and stories, the influencers shared their own authentic experiences from the trip with their online audiences creating honest and clear storytelling straight from the destination. Their inspirational content contributed to position Valle d’Aosta as an attractive and accessible skiing destination for Nordic travelers seeking adventure, spectacular views and authentic alpine experiences.

RESULTS