EXPLORING GOLF IN MOROCCO
Category:
FAM Trip, Organizing, B2B contacts
Time Travel and Moroccan National Tourism Office
Exploring golf in Morocco
OBJECTIVES
Together with Time Travel Morocco and the Morocco National Tourism Office, we created a FAM trip for Nordic golf tour operators to position Morocco as a premier golf destination for Nordic travelers.
SOLUTION
We created an extensive program and invited 6 golf tour operators to explore both golf courses and the cultural opportunities in Agadir and Marrakech. By showcasing Morocco’s hotels, culture and cuisine, we highlighted the diverse travel experiences the country offers alongside golfing.
RESULTS
With a satisfaction rate of 5 out of 5 from all participating tour operators we created new ideas for the participants and introduced Morocco’s golf opportunities as well as cultural activities.
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