Category:
FAM trip, Project Management, B2B contacts

Philadelphia CVB

OBJECTIVES

Launch of new AA CPH PHL daily route June 2024.  In collaboration with PHL, CPH, AA and Philadelphia CVB we created a 10-month activation program ahead of the launch date June 7^th.

Which included organization of a Nordic tour operator fam trip to PHL, showcasing the destination and the easy accessibility to PHL to increase programs for travelers to the US and Philadelphia as a destination.

SOLUTION

We identified the top US tour operators and created a comprehensive program. The program consisted of round table meeting, site inspections, amazing food, art, culture and the many city attractions.

RESULTS

Increase of tour packages to include PHL as a destination and forward bookings on American Airlines.

“Thank you so much for the professional efforts put into this trip, that’s what made it a success!! Truly appreciate the joined effort to promote our CPH-PHL flight!” – Rick Mobach, American Airlines

“Thank you so much for this comprehensive overview of feedback from the FAM and everyone’s impressions on each activity. It will be very helpful as a resource for future FAM planning. (…) It was an amazing opportunity to be able to showcase this new route between Copenhagen and Philadelphia and we look forward to continuing these efforts to make this connection a success.” – Melissa McClure, Philadelphia CVB.