MEMPHIS FAM TRIP 2023

CASE

Category:
Press trip, strategy, PR management, Media relations

Memphis Tourism

Introducing Memphis to the Nordics through Media

OBJECTIVES

Memphis has a lot of history and great local experiences to be discovered. In order to present these experiences to the public we partnered up with Danish Jyllands-Posten, Jysk Fynske Medier and Finnish Ilta-Sanomat.

SOLUTION

With the aim of presenting both cultural, historical, and modern sides of Memphis, Memphis Tourism created a program based on both types of experiences. From modern breweries to the historic Peabody Hotel and the history of Martin Luther King, as well as local diners that Elvis Presley regularly visited. Based on Memphis’ long history of human rights movements, the group of journalists gained an in-depth understanding of Memphis as well as the fundamental starting point of music history.

RESULTS

The estimated result of the press trip is 6 articles whereas 3 are already published with an estimated reach of 2.500.000

€100,000 total coverage.

Highlights

Strong coverage

As a result of the press trip several articles ended up on the front pages both in Denmark and Finland.

Diverse program

To capture an in-depth understanding of Memphis, the program included both Civil Rights history and the history of music as both has roots in Memphis.