VALLE D'AOSTA PRESS TRIP 2023

CASE

Category:
Press trip, strategy, PR management, Media relations

Valle d’Aosta

Bringing the Nordics to the Italian Alps

OBJECTIVES

Upon welcoming Valle d’Aosta as a new client summer 2023, we initiated the organization of the first Nordic press trip aimed to showcase the many wonders of Italy’s smallest region. Creating a tailored program for Nordic journalists, we focused on highlighting its exceptional cuisine, rich history, and beautiful mountain landscapes.

SOLUTION

We selected four large media outlets one from each Country (Norway, Sweden, Finland, Denmark) that represented the target travelers for the region. We developed a program covering mountainous adventures, urban explorations, and visits to small villages in the region. From the new Skyway Cable at Monte Bianco and Plateau Rosa at Matterhorn to the historic Bard Fortress and unique dining experiences.

RESULTS

Currently five articles are published, and more to come.
Estimated total reach: 1.000.000+
Estimated total value: €100,000 total coverage

Highlights

Great Nordic representation

To ensure strong coverage we partnered up with three of the biggest medias in Denmark and Sweden.

Experiencing local food

The program in Valle d’Aosta gave the journalists the opportunity to sit down with local restaurants whether family-owned or Michelin and get to know their great stories that originate from the valley.