Category:
Project Management, Trade, Sales, Familiation, Education

Memphis Tourism

OBJECTIVES

Memphis Tourism is seeking to expand the number of  visitors from the Nordic Region and wants to change the perception that Memphis is a one-night-stop on a Southern States roadtrip.

SOLUTION

In order to inspire Danish travel agents and tour operators to promote Memphis better, 8 selected agents were invited to take part in a 6 day FAM Trip during May 3^rd-8^th 2023. Memphis Tourism asked Atlantic Link to help set up the first ever Memphis-only tour focusing on music, history and activities in the city.

In cooperation with AirFrance KLM Delta Airlines and Aalborg Airport, we sat up invitations, coordinated itinerary and lead a very successful FAM. With four full days on the ground, the travel agents had time to get acquainted with sights, hotels, activities and the buzzling city life this historic city offers.

RESULTS

Following the FAM Trip, the participating agents expressed their appreciation of the tour in a survey and among other comments the key message was that a visit to Memphis should be 3-4 nights. Within two weeks of the return to Denmark we registered immediate feedback from the participating travel agencies and picked up information of 3 confirmed bookings with a length of 3 nights or more.

Memphis Tourism has expressed interest in further collaboration regarding promoting Memphis to the Nordic travel industry by conducting a roadshow and new FAMs.