INCREASE YOUR VISIBILITY

FULL-SERVICE REPRESENTATION AGENCY IN SCANDINAVIA & FINLAND

CASES

Cases

Category:
Strategy, PR

VISITING MEDIA – SHOW IT, DON’T TELL IT

OBJECTIVES

Travelers find inspiration to their next vacation on various platforms and with several vacation forms and high demand in the market, competition is high. Thus, it is crucial to increase and maintain awareness in order to keep Atlantic Link clients top of mind as preferred travel destinations.

APPROACH

Atlantic Link organizes press trips, individual as well as group, on behalf of the clients with the objective to maintain in depth articles highlighting the destination and positively recommending it through qualitative coverage and thereby increase awareness among travelers. To reach the objective, Atlantic Link work in close collaboration with the clients and several external business partners as well as the journalists tailor making the program to fit all different needs.

RESULTS

High-quality in-depth articles across various media, print as well as online.

KPIs

Awareness / Reach
Coverage / articles
Positive recommendation of the client as a preferred travel destination

HIGHLIGHTS FROM PRESS TRIPS

Client: Visit South Sweden

Atlantic Link arranged 20+ individual press trips for Danish media to South Sweden to kickstart visitation from Denmark during the last phase of Covid-19.

Results:

54 articles across print and online
Total reach: 11,249,389
Total value: $ 739,044

Clients: Visit California

Celebrating the launch of a new direct flight from Helsinki, Finland to Los Angeles, California Atlantic Link organized a press trip for a group of Scandinavian and Finnish media.

Results:

40+ articles across Scandinavia & Finland
Total reach: 1,749,700
Total value: $ 509,157

Clients: Visit California, San Francisco Travel & Yosemite National Park

Tailor-made individual press trip to California for Berlingske. The journalist visited San Francisco and Yosemite and positively recommended northern California as a preferred travel destination.

Results:

Print and online coverage
Total reach: 3,240,000
Total value: $ 165,360

Clients: Visit California, San Francisco Travel, Sonoma County & Travel Oregon

Well-organized road trip to California and Oregon for a freelance journalist. The trip resulted in several articles in daily national newspapers Berlingske & Jyllands-Posten and lifestyle magazine Mad & Bolig.

Results:

3 print articles and 2 online articles
Total reach: 1,458,349
Total value: $ 120,539

Client: Val Gardena

With the purpose of showcasing Val Gardena as a year-round destination Atlantic Link arranged a group press trip for Danish media highlighting the hiking season running from June-October.

Results: