YOUR LINK TO SCANDINAVIA

FULL-SERVICE REPRESENTATION AGENCY IN SCANDINAVIA & FINLAND

CASES

Cases

Category:
Strategy, PR

REACHING THE RIGHT AUDIENCE THROUGH EFFECTFUL PRESS RELEASES

OBJECTIVES

Travelers find inspiration to their next vacation on various platforms and with several vacation forms and high demand in the market, competition is high. Thus, it is crucial to increase and maintain awareness in order to keep Atlantic Link clients top of mind as preferred travel destinations.

APPROACH

Atlantic Link writes and distributes inspiring press releases on behalf of the clients with the objective to inspire press to write about the destinations and thus gain coverage and increase awareness. To reach the objective, Atlantic Link work in close collaboration with the clients and is always on top of trends in the market making sure that each release is relevant and inspiring avoiding to overload the recipients with useless and unnecessary information.

RESULTS

Increased awareness and high reach across various media, print as well as online in different formats from smaller features to full-spread articles.

KPI’s:

Open rate & CTA
Coverage
Awareness

ATLANTIC LINK NEWS ROOM

HIGHLIGHTS

Client: Sonoma County Tourism

Press release to Swedish, Norwegian, Danish and Finish B2C and B2B media announcing that Sonoma County was awarded best wine region of the year by Wine Enthusiast.

Results:

Opening rate: 22%
4 print articles
Total reach: 657,130
Total value: $ 11,009

Client: San Francisco Travel

Press release to Swedish, Norwegian, Danish and Finish B2C and B2B media celebrating the 30-year anniversary of the iconic Sea Lions at Pier 39 in San Francisco.

Results:

Opening rate: 21.5%
23 articles in both print and online
Total reach: 986,362
Total value: $ 24,155

Client: Visit South Sweden

Press release to Danish media highlighting a range of Christmas markets across South Sweden, encouraging Danes to visit South Sweden during Christmas time.

Results:

Opening rate: 31.6%
4 articles in both print and online
1 press visit
Total reach: 1,749,775
Total value: $ 40,736

Client: Visit South Sweden

Press release to Danish media announcing the launch of a new Visit South Sweden website providing possible visitors with one overall site with joint information about visiting South Sweden’s regions.

Results: