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Visit South Sweden

PUTTING SOUTH SWEDEN ON THE MAP THROUGH INFLUENCER CAMPAIGNS

OBJECTIVES

Denmark is one of the most important markets to Sweden. However, even though Southern Sweden is one of the closest destinations to Denmark, with many gateways into the region, Danes have limited knowledge of what unique experiences the region has to offer.

APPROACH

Atlantic Link has coordinated over 25 influencer campaigns that launched when travel restrictions to Sweden were lifted and continued into 2023. To start with the purpose of the campaigns was to capture potential visitors in fall/winter 2021 by showcasing the unique experiences across the region and thereby creating a ‘reason to go’ now and in the future. The chosen content creators all have strong following within the desired target audiences and creates high-quality and visually appealing content.

RESULTS

More than 1.7 million impressions
Average engagement rate of 7.6%
8 blog posts
292 Instagram stories
33 Instagram posts and guides

VISIT SOUTH SWEDEN

INFLUENCER CAMPAIGNS 2023

MeriMeri in Småland

As Småland is very family-friendly and houses the childhood home of Astrid Lingren we put together a kids friendly program for MeriMeri and her family to explore Vimmerby and Astrid Lindgren’s World. To top of the family getaway to Västervik in Småland they spent some time at the Västervik Resort with fun activities and waterparks for the whole family. You can read much more about their family trip here.

Fie Frøling in Blekinge

To highlight the many family summer activities in Blekinge we partnered up with Fie Frøling and her family. With her aesthetically pleasing content and photographing skills, we captured relaxing ways of families to explore Blekinge. From Kreativum which is a creative museum for children and a boat trip to Kastellet after a night in the cabin Kollevik Camping in Karlsmhamn, the family explored water, woods, and creativity in Blekinge.

Laura Petri in Småland

Biker and influencer Laura Petri hopped on the bike in Småland and explored the Gränna mountain and IKHP Huskvarna mountain before trail biking at Isaberg Mountain Resort. During her exploration on two wheels, she stopped at different hotels and spas to soak in all the beauty of the mountains in Småland. To top off her mountain biking thorough Småland she hopped on the mountain bike in Borgen Värnamo.

Maya Drøm in Skåne

Many Danes go to Sweden to recharge their souls. To showcase relaxing experiences influencer Maya Drøm visited Skåne and recharged her soul in the dark month of November at the wonderful Ystad Saltsjöbad and Clarion Hotel & Congress Sea U in the heart of Helsingborg. She also discovered autumn lights at the beautiful Sofiero Palace and Gardens and got the home-from-home feeling at Creo Restaurant in Helsingborg. Read much more about her trip here.

Charlotte Jakobsen in Skåne

When the leaves are falling it’s time to explore Skåne. To highlight Skåne’s many spaces for recreation and outdoor relaxation that is exactly what Charlotte did. She went outdoors and cooked outside, and dived into a forest bath in Frostavallen. While staying at the The Vault Hotel Charlotte explored great dining that Helsingborg has to offer.

Christine Egholm in Småland

During December Christine Egeholm went on a trip to Småland with a touch of Christmas. Here she visited the Kosta Christmas fair and the Kosta Boda Art Hotel where she tried glassblowing as this area is the Mekka of glass. Following the world of glass, she went to Växjö – the miniature big city – to relax at the PM & Vänner Hotel in Växjö before going to the Christmas fair at Huseby Bruk.

INFLUENCER CAMPAIGNS 2021

Copenhagen Wilderness in Blekinge

Copenhagen Wilderness visited Blekinge in late August. She went glamping in Eriksberg Nature Reserve, explored Karlskrona and spent a night in Aspö Lotstorn located on an island in the Blekinge archipelago of southeast Sweden. Read more about her unique experiences in Blekinge here.

Mernee in Halland

Mernee’s weekend getway to Halland with her family included a visit to both Halmstad, Varberg and lastly a spectacular accommodation in Villa Lyngebo. Her content highlighted Swedish summer idyll at its best with visits to farm shops, swimming at Kallbadhuset Varberg, and fantastic local dining experiences. Read more about their experiences in Halland here.

Emily Salomon in Småland

Emily Salomon’s visit to Småland focused on family-friendly experiences the region has to offer. With a base at PM & Vänner in Växjö, she and her family could explore Åsnen National Park, the iconic Ikea Museum and even go on a moose safari in Markaryd. Read more about their stay in Småland here.

Sarah in the Green in Skåne

Less than an hour from Malmö lies Central Skåne with shady forests, shimmering lakes and historical relics. Sarah in the Green’s visit to the region included a stay at Nyrups Naturhotell and an outdoor dining experience in a beautiful forest with ‘Robusta Äventyr’ who take guests on an ingredient safari, picking or foraging for different seasonal herbs, flowers and plants before starting to cook over an open fire. Read more here.

Copenhagen Wilderness in Småland

Copenhagen Wilderness’s visit to Småland in October focused on great nature experiences. The visit included two breathtaking accommodations with nature in the center. She stayed at Trakt, a unique hotel of elevated individual suites that “float” in the deep forests of the Småland highlands and Kajakhaket, a floating room that can only be reached by kayaks. Read more about her experiences in Småland here.

Danica Chloe & Trinesblend in Skåne

Skåne was the destination for the perfect spa getaway for influencers Trinesblend and Danica Chloe. They explored Trelleborg, stayed at Bongska Huset and visited Hotell Mossbylund and Beddinge Strand. The stay included relaxing experiences, great local food and Swedish charm. Read more about their experiences in Skåne here.

Sarah in the Green in Öland

Sarah in the Green captured the very diverse nature experiences the province of Öland has to offer when she visited in August. From the barren and partly wooded landscape in the north, with its wonderful long sandy beaches, via the midland forest’s lush vegetation to Southern Öland where the barren alvar plains are interspersed with the fertile soils around Mörbylånga. Read more here.