GROW YOUR SALES

FULL-SERVICE REPRESENTATION AGENCY IN SCANDINAVIA & FINLAND

Cases

Category:
Strategy, Travel Trade, Marketing, Trade PR

EDUCATING THE TRAVEL TRADE ABOUT OUR CLIENTS

OBJECTIVES

46.7% of Scandinavians seek inspiration for trip planning via OTA’s and 15% via traditional travel agencies and after the pandemic the number of travelers who book directly through tour operators has increased by 20.7%. Therefore, it is crucial that our clients are featured on these platforms and that travel agents have great knowledge of client’s product offerings.

APPROACH

We continuously strive to educate the travel trade about our clients through many different activities. We keep them updated via trade newsletters, sales missions, webinars, training programs, and give them the chance to experience the products and destinations first-hand on FAM trips. We constantly try to find new and innovative ways to keep the travel trade engaged in our clients.

RESULTS

The various activities we target towards the travel trade are the means to achieve one goal: Increased sales and visitation.

HIGHLIGHTS FROM TRADE ACTIVITIES

Receive more information about our destinations and travel products

Meet Our Clients

Since 2000, some of the world’s most beloved destinations and
hospitality brands have trusted us with growing their business.

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Atlantic Link Is a Proud Member Of

DBTA
Danish Business Travel
Association

Discover America
Nordic

IAGTO
International Association
of Golf Tour Operators

PATA
Pacific Asia Travel
Association

SBTA
Swedish Business Travel Association

Travel Agency Association
(Scandinavia)

Travel Writers Association
(Scandinavia)

USTA
U.S. Travel Association