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Cases

Category:
Event Management, B2B Workshop, Marketing, PR, Sales

Discover America

USA VISITED SCANDINAVIA AT THE USA TRAVEL SHOW IN COPENHAGEN

Launched in 2012 – and only grown since then – USA Travel Show is the premier opportunity for U.S. destinations and hospitality brands to meet face to face with the Scandinavian travel trade and media.

The annual show is organized and executed by Atlantic Link on behalf of Discover America. Strategic partners include Brand USA. The comprehensive full-day event entails a B2B workshop, Nordic market update, press conferences, one-on-one meetings, and plenty of opportunities to network and do business.

Our exhibitors come to Copenhagen from all over North America. Participants are comprised by key agents and product managers as well as vetted, relevant journalists. Other guests and keynote speakers include prominent industry CEOs, company presidents and gov. officials e.g. ambassadors.

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Category:
Event Management, B2B Workshop, Marketing, PR, Sales

USA Travel Show

USA visited Scandinavia at the USA travel show in Copenhagen

The annual showcase is founded, organized and executed by Atlantic Link. Strategic partners include Discover America, Brand USA and U.S. Travel Association. The comprehensive 1-day event entails a B2B workshop, business forum, press conferences and plenty of opportunities to network and do business.

Our exhibitors come to Copenhagen from all over North America. Delegates are comprised by key agents and product managers as well as vetted, relevant journalists. Other guests and keynote speakers include prominent industry CEOs, company presidents and gov. officials e.g. ambassadors.

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Highlights USA Travel Show 2023

Workshop

The 2-day program began with a reception and a visit from the United States Ambassador to the Kingdom of Denmark, Alan Leventhal, followed by a free flow workshop with 150+ agents and media representatives meeting with 70 exhibitors.

One-on-one meetings

The next day continued with one-on-one meetings between buyers, media, and suppliers, followed by news conferences with Travel South USA, Mammoth Lakes, and Yosemite Mariposa County. We held a Panel Discussion with USA Industry Leaders and the first Nordic Town Hall Meeting moderated by Richard Peterson, President & CEO of U.S. Cultural & Heritage Marketing Council. The day concluded with a reception and networking with buyers and suppliers.