GROW YOUR SALES

Category:
Event Management, B2B Workshop, Marketing, PR, Sales

Discover America

Bringing U.S. destinations, travel brands, and Nordic industry professionals together to create lasting business opportunities.

OBJECTIVES

Since its launch in 2012, USA Travel Show has grown into a leading B2B platform connecting U.S. destinations, hospitality brands, and tourism organizations with the Nordic travel trade and media.

Organized and executed by Atlantic Link on behalf of Discover America, the annual event aims to strengthen transatlantic industry relationships, increase awareness of U.S. destinations, and create new business opportunities in the Nordic market.

With strategic partners including Brand USA and the U.S. Travel Association, USA Travel Show provides a dedicated platform for promoting U.S. tourism and strengthening collaboration between American suppliers and Nordic travel professionals.

SOLUTION

Atlantic Link manages the planning, coordination, and execution of USA Travel Show, creating a comprehensive event experience designed to facilitate meaningful connections between U.S. exhibitors and Nordic industry professionals.

The program combines targeted business meetings with industry insights, destination presentations, and networking opportunities.

Key elements include:

• Pre-scheduled one-on-one meetings with relevant travel trade representatives
• B2B workshops connecting exhibitors with travel agents, tour operators, and product managers
• Press conferences and media engagement opportunities
• Nordic market updates, industry presentations, and expert discussions
• Networking receptions and opportunities to build long-term partnerships

By bringing together business development, knowledge sharing, and relationship building in one event, USA Travel Show provides an efficient platform for U.S. destinations and travel brands looking to strengthen their presence in the Nordic market.

RESULTS

Since 2012, USA Travel Show has continued to attract U.S. destinations, hospitality brands, travel professionals, and media representatives, establishing itself as an important meeting point between the American and Nordic travel industries.

The event creates valuable opportunities for new partnerships, increased market visibility, and meaningful business connections.

A strong example of its impact was USA Travel Show 2024, which delivered:

• 70 exhibitors representing U.S. destinations and travel brands
• 250+ travel agents and media representatives attending the B2B workshop
• 170+ pre-scheduled one-on-one meetings connecting exhibitors with relevant industry stakeholders
• Two days of industry engagement, combining workshops, press conferences, networking, and expert discussions

Beyond the individual events, USA Travel Show delivers long-term value by helping U.S. exhibitors establish and maintain relationships with key Nordic decision-makers, gain insights into market developments, and identify new opportunities for business growth.

For Nordic travel trade professionals and media, the event offers direct access to U.S. destination representatives, product news, industry expertise, and inspiration for future travel.

More than an annual event, USA Travel Show is a platform for building connections, creating business opportunities, and strengthening U.S.-Nordic travel partnerships.

Read more and see upcoming travel shows on the Disover America website.