Spring in Yosemite Mariposa County and Mammoth Lakes and
Visit California's new branding platform
Spring is the season of light, colors, and blooming which makes it the perfect season to travel, explore, and spend time outside in the beautiful nature! In this newsletter, we would like to highlight four can't-miss spring events in Mammoth Lakes and the perfect five-day spring itinerary for Yosemite Mariposa County. We will also introduce you to Visit California's new global brand platform The Ultimate Playground.
Enjoy!
California is The Ultimate Playground
New global brand platform
We believe in play in California - every day, any way. That's why we're thrilled to play off on the Golden State's free-spiritedness, abundance of destinations and exhilarating experiences in our new global brand platform: The Ultimate Playground. Escape to the perfect beach. Ride roller coasters all day. Splurge on an unforgettable wine tasting experience. You can find endless ways to play in California, The Ultimate Playground.
Find your play style!
Did you know the NIFP has identified eight "play styles"? Are you The Explorer who likes to see where the road takes you? Or do you prefer to plan the perfect itinerary like The Director? Maybe you’re The Artist seeking a creative spark, or you’re The Mover, always ready to tackle a physical challenge. Find out which California Play Style best suits you by taking this short quiz.
Take the quiz
4 must attend events in Mammoth Lakes during spring
The Annual Pond Skim 
Spring Break meets snow sports at the ultimate celebration of fun in the sun at Pond Skim. Cheer on Mammoth’s most fearless and wild costumed skiers and snowboarders as they straigh-tline it across an ice cold, 100+ foot pond at Canyon Lodge – then join the afterparty at the Beach Bar. This spectacular day of pure entertainment will happen April 14th.
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The 10th Annual Mammoth Lakes 
Film Festival
MLFF is a five-day festival that screens independent features and shorts in the spectacular setting of Mammoth Lakes, held over Memorial Day weekend. MLFF welcomes highly anticipated films while keeping up a strong commitment to discovering new talent. The festival was on Moviemaker Magazine's list of the top 25 coolest film festivals in the world in 2022. The 10th annual Mammoth Lakes Film Festival will be held May 22-26, 2024.
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Boarding For Breast Cancer 
B4BC's Love Your Peaks is thrilled to bring back the annual fundraising initiative for the 2024 season! Love Your Peaks is a fundraising campaign in support of breast cancer awareness nationwide - and all skiers and snowboarders are invited. B4BC is happening May 5th and includes a tribute ride, a fun race, and plenty of opportunities to raise money for a good cause. There will also be a raffle with some incredible prizes from partners, as well as post-race après, awards, and drink specials at Tusks Bar. You can save 20% on your stay at a selection of Mammoth Lodging Collection properties for this day for a good cause. Available for stays May 3–6, 2024.
Book Lodging
Woolly's Dance Party 
Join Woolly and friends from the Ski & Snowboard School for music and a dance party in The Village Plaza. A must-attend kids event for all ages. The Woolly's Dance Party event will happen every Saturday from January 6th to March 30, 2024. 

Itinerary: 
3:45 PM: Music and complimentary cocoa 
4:00 PM: Woolly's arrival and dance party begins 
4:20 PM: Dancing with Ski & Snowboard School 
4:25 PM: Photos with Woolly, Huck, Goldie & Bucky
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Five-day itinerary for spring fun in Yosemite Mariposa County
Here are some ideas to celebrate this season of new beginnings in Yosemite. From misty walks to frisky wildlife and engaging museums, it’s easy to build your own itinerary of casual ramblings and intrepid explorations. Go wildflower wandering or visit secret waterfalls. Explore the five-day itinerary to enjoy the symphony of Yosemite in spring. 
Day 1: WILDFLOWER WANDERING
With elevations ranging from 1,000 feet to 13,000 feet that translates to a long viewing season for our pigment-blessed cast of wildflowers

Day 2: SPRING WILDLIFE VIEWING
In Yosemite Mariposa County spring wildlife viewing is like fauna from heaven.

Day 3: SECRET MARIPOSA COUNTY WATERFALLS ALL TO YOURSELF
In a region that is world-famous for its waterfalls, it might seem hard to find alone time with a Yosemite Mariposa County waterfall.

Day 4: HETCH HETCHY RESERVOIR IN NORTHERN YOSEMITE 
Time to explore Hetch Hetchy. This sister-canyon to Yosemite Valley has cliffs and waterfalls… and fewer people.

Day 5: MUSEUM HOPPING
If you need to use your indoor voice for a spell after all that outdoor fun, Yosemite Mariposa County has just the solution — a museum hop of historic proportions.
Go to the 5-day itinerary
Contact for Trade
Martin Schmidtsdorff 
Sales Manager

M: +45 4082 2783
E: ms@atlanticlink.net
www.atlanticlink.net
Contact for PR
Sema Eyidogan
PR Manager

M: +45 3176 0478
E: se@atlanticlink.net
www.atlanticlink.net
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