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Date: May 2018 It takes the right medium to tell the right message to the right audience One of the key features of working with digital influencers is that you are able to target specific segments very accurately through a tailored partnership build around an appropriate messaging. In terms of high priority audiencens, the family segment is of high value to Visit California and Atlantic Link is continuously working on promoting the family-friendly features of the destination. To tell that exact story to a highly
Date: April 2018 It takes the right medium to tell the right message to the right audience For this specific project, we wanted to highlight the aspect of “laid back luxury” in California, and how this is specifically adherent in Southern California encompassing San Diego, Palm Springs and Los Angeles. And with the specific segment of women aged 25-45 with significant buying power as a key audience for our messaging, we knew exactly which influencer’s followers to invite on a dream trip to California through
Date: June 2018 More than 100 Travel Trade agents attended the popular Summer Event from Discover America Finland this year. The workshop and event was focused on presentations, competitions and networking. Main sponsor was Choose Chicago Choose Chicago was represented by Atlantic Link CEO, Karin Gert Nielsen. Apart from a presentation from the scene, Karin Gert Nielsen also had the opportunity to inform the 100 agents about news from Chicago, flight routes and lesser known facts about ”The Windy City”. Read more here
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