Philadelphia sees an increase in visitation from the Nordic region
The City of Brotherly Love is becoming a popular travel destination among the Nordic travelers. In 2017, visitors from the Nordic Region (Norway, Sweden, Denmark, Iceland and Finland) to Philadelphia totaled 19,400 – a notable amount compared to other European countries. And the number of Nordic visitors is expected to grow in the coming years.
Historically known as the place where the United States Declaration of Independence and Constitution were written and the first capital of the USA, Philadelphia has already made well-known history. But besides from its fascinating past, the city is also home to an impressive culinary scene, legendary sports teams, hip neighborhoods, world-class arts, and colorful street murals. Things that seem to appeal to the Nordic traveler, according to new statistics.
In 2017, visitors from the Nordic Region (Norway, Sweden, Denmark, Iceland and Finland) to
Philadelphia totaled 19,400. In comparison, the number of visitors from Germany totaled 59,700, the number of visitors from France totaled 32,200 and the number of visitors from Italy totaled 20,700, showing that the Nordic travelers are very interested in discover Philadelphia. More significantly, the Nordic visitors spent $23 million in Philadelphia, which is an impressive 43% increase over 2016.
More Nordic visitors to Philadelphia are expected in the coming years
Moreover, forecasts indicate that the number of visitors and total spend from the Nordic region will grow significantly over the next five years with over 24,000 visitors forecasted by 2022.
Managing Director of Philadelphia Convention & Visitors Bureau in Scandinavia and Finland, Karin Gert Nielsen, is happy about the development, which, according to her is due to both the city’s diversity of sights as well as accessibility from the Nordic countries and other popular US cities such as New York City.
“Philadelphia is becoming an increasingly popular travel destination among the Nordic travelers, not least due to its various sights and attractions whether it’s sports, arts, history, food, shopping, or nightlife. Besides the city’s unique mixture of old, historic sights and new, trendy areas, Philadelphia is also very accessible with only 1.5 hour’s train ride from New York City as well as convenient flight connections from the Nordic countries,” Karin Gert Nielsen explains. “We look forward to follow the development of visitation from the Nordic countries and to continue promoting the city’s many exciting aspects in our market.”
In 2017, nearly 70% of the Nordic visitors travelled to Philadelphia for leisure purposes with shopping and sightseeing coming in as the top-rated visitor activities. 26% of the Nordic visitors to Philadelphia selected the city as the only U.S. destination on their itineraries.