April 17, 2018 Cases, Visit California

Influencer partnership with RockPaperDresses

It takes the right medium to tell the right message to the right audience

For this specific project, we wanted to highlight the aspect of “laid back luxury” in California, and how this is specifically adherent in Southern California encompassing San Diego, Palm Springs and Los Angeles. And with the specific segment of women aged 25-45 with significant buying power as a key audience for our messaging, we knew exactly which influencer’s followers to invite on a dream trip to California through exposure on her relevant platforms: Cathrine Widunok Wichmand aka RockPaperDresses

For this project, we targeted Instagram specifically as this is the number one social media platform for brand engagement. In fact, Instagram accounts for 92% of all social interactions online.

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