May 19, 2018 Visit California

Influencer partnership with Mette Marie Lei Lange

It takes the right medium to tell the right message to the right audience.

One of the key features of working with digital influencers is that you are able to target specific segments very accurately through a tailored partnership build around an appropriate messaging.

In terms of high priority audiencens, the family segment is of high value to Visit California and Atlantic Link is continuously working on promoting the family-friendly features of the destination. To tell that exact story to a highly relevant follower-base, we partnered up with one of Denmark’s leading Mommy bloggers Mette Marie Lei Lange.

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