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| Travel Trade update | | If you can’t read this newsletter, please click here. | | | Update and News From Mammoth Lakes,
Yosemite Mariposa County, and Visit California
Stay tuned with the latest news and inspiration from California, for you and your clients to be up to date and ready for a reunion with the Golden State in a foreseeable future.
In this March newsletter from Visit California and partners, you can familiarize with the easiest gateways to Mammoth Lakes, learn about the vehicle reservations system in Yosemite, and sign up for California STAR Agent Training.
As always, feel free to contact Atlantic Link if you have any opportunities or ideas you would like to discuss, or if you have any questions regarding travels to California. See contact information at the bottom of this newsletter.
Kind Regards,
Karin Gert Nielsen, CEO
Atlantic Link | | | Getting to Mammoth Lakes is easy! New this season: United Airlines is flying to Mammoth Lakes via the Eastern Sierra Regional Airport (BIH) in Bishop. The move to Bishop opens the door for expanded flight routes and even easier access to Mammoth Lakes. Connect from anywhere in the U.S. or fly direct from LAX, SFO or DEN. Regional flights from Burbank (BUR), Hawthorne (HHR) and Carlsbad (CLD) are available directly to the Mammoth Yosemite Airport (MMH) in Mammoth Lakes via Advanced Airlines. | | Construction Projects Trigger Summer Yosemite Vehicle Reservations System The National Park Service has announced that a temporary vehicle reservation system will be put in place for the summer of 2022 between May 20 and September 30. Unlike previous years, this is not because of COVID-19, but due to construction projects in Yosemite National Park. This means that the restrictions will only be required during the peak visitation periods – from 6 am to 4 pm. Outside those times, you can still visit the park without a vehicle reservation/day-use pass this year.
• Reservations will be available on Recreation.gov beginning on March 23rd, 2022 for all dates through September.
• Additional passes will be released 7 days prior to arrival.
• Or, arrive before 6 a.m. or after 4 p.m. daily for early or late entry without a reservation required.
• There are other options, including using YARTS public transportation or utilizing one of the many private tour options, none of which require a personal vehicle.
Virtual Town Hall Meeting re: Yosemite NP “Temporary Vehicle Reservations System”
• 7 PM (CET) Friday March 11th, 2022
• Note: this meeting will be recorded.
• Join via zoom HERE to learn more, and get answers to any questions you may have
Meeting ID: 833 7406 5882
Passcode: 821356 | | | Virtual Workshops Yosemite Mariposa County Tourism Bureau and the Mariposa County Chamber of Commerce are pleased to announce several no-cost virtual workshops for businesses in mid-March 2022.
As more and more people utilize digital listings to find places to stay, shop, and dine, these business listings are essential . According to a 2019 study, a whopping 90+% of travelers utilize Google at some point during their travel planning and 74% of those searches utilize Google content. Google business profiles are a huge part of how people look for business information (hours, directions, etc.). When was the last time you updated your Google Business listing?
While the workshops are focused on tourism-facing businesses, ALL businesses are welcome to attend!
| | March 17 or March 18 –
California Digital Optimization:
Online Business Profile Fundamentals • What is your Google business profile?
• How does it surface in Google search and travel products?
• Claiming and verifying your business profile
• Keeping core business information current
• Overview of tools available in Google
• Book free office hours for help optimizing your businesses profile
March 17 at 6:00PM (CET)
Register in advance for this webinar HERE
March 18 at 6:00PM (CET)
Register in advance for this webinar HERE
| | March 29 or March 30 –
California Digital Optimization:
Maximizing Online Business Profile Exposure • Utilizing posts for updates
• Responding to reviews
• Managing images, 360s & video
• Responding to customer questions
• Understanding Insights data
• Book free office hours for help optimizing your businesses profile
March 29 at 6:00PM (CET)
Register in advance for this webinar HERE
March 30 at 6:00PM (CET)
Register in advance for this webinar HERE
| | | California STAR Agent Training Become an expert on California through our CA STAR training platform. This free online training program will provide you with training knowledge, as well as tools and resources with images, itineraries, webinar content, and the latest news to help you sell California.
And as an added bonus, four all-new California itineraries have been added to the tools and resources section that are based off our new “Am I Dreaming” TV spot. We encourage you to check those out today and inspire your clients to book their dream California vacation.
| | Contact, Scandinavia & Finland
Karin Gert Nielsen
CEO & Managing Director
Atlantic Link
Sturlasgade 3, st.
2300 Copenhagen S - Denmark
M: +45 2942 1005
E: kgn@atlanticlink.net
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