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Update and News From Visit California, Mammoth Lakes, and Yosemite Mariposa County

Stay tuned with the latest news and inspiration from California, for you and your clients to be up to date and ready for a reunion with the Golden State in a foreseeable future.

Kicking in the new year full of hope and optimism, in this January newsletter from Visit California and partners, you can warm up for the Super Bowl with a new California themed cook book, learn why skiing conditions are amazing in Mammoth Lakes and experience the special winter beauty in Yosemite Mariposa while snowshoeing.

As always, feel free to contact Atlantic Link if you have any opportunities or ideas you would like to discuss, or if you have any questions regarding travels to California. See contact information at the bottom of this newsletter.

Kind Regards,
Karin Gert Nielsen, CEO
Atlantic Link
SUPER BOWL 56 IN LOS ANGELES
Get Your Pre-Game On
Everyone knows that half the fun of watching the Big Game on TV is enjoying great food and drinks between plays. With the NFL’s title game approaching on Feb. 13, California Grown has teamed up with some of the Golden State’s most talented food bloggers and culinary experts to help fans create the perfect spread featuring delicious bites made with seasonal California produce. The e-book will demonstrate how to pre-game California style, whether you’re tailgating outside SoFi Stadium in Inglewood or tuning in from the comfort of your couch.
Instant Classic: SoFi Stadium
See why the host of the Big Game is an architectural marvel and an innovative venue—whether you come for football or a concert.

The home of the NFL’s Los Angeles Rams, Los Angeles Chargers, and Super Bowl LVI in February 2022, SoFi Stadium is an award-winning architectural marvel located in the heart of Inglewood. Designed to mimic SoCal’s sweeping coastline, a curving polymer canopy roof gracefully covers the indoor/outdoor facility—the NFL’s first—as well as an adjacent 2.5-acre plaza. The canopy provides weather protection while allowing the breeze to flow in from the nearby Pacific Ocean. California’s famously warm sunshine lights the field during the day, while at night the stadium and canopy emit an otherworldly glow visible for miles.
SKIING AND SNOWBOARDING IN MAMMOTH LAKES

Whether you’re on the resort at the massive Mammoth Mountain or its family-friendly sister resort June Mountain or in the backcountry, you’ll find unbelievable terrain, stunning mountain scenery and an exceptionally long season for skiing and snowboarding in Mammoth Lakes.

Even before you take your first run, the panoramic views on a clear day from the top of the mountain could make the whole trip worthwhile. Whether you’re an expert skier looking to challenge yourself on some of California’s most unique terrain, or a beginner who wants a beautiful and memorable setting in which to learn the sport, skiing in Mammoth Lakes is an incredible experience. That’s why people who visit Mammoth Lakes to ski frequently get hooked and start coming back in the summer as well.
SKIING AND SNOWBOARDING AT MAMMOTH MOUNTAIN
With over 300 days of sunshine per year, Mammoth Mountain promises a true California experience on the snow. Whether you’re an expert skier looking for a challenge on some of California’s most unique terrain or a beginner who wants to learn the sport in a beautiful setting, Mammoth Mountain offers something for skiers and snowboarders of all abilities.
SKIING & SNOWBOARDING AT JUNE MOUNTAIN
Mammoth Mountain’s sister resort, June Mountain, is perfect place for visitors looking for a quieter skiing and snowboarding experience. This local favorite is loved for its less crowded slopes and a laid-back vibe. Known as Eastern Sierra’s “family mountain,” June Mountain offers plenty of fun, family-friendly terrain, including groomed trails of all levels and beginner terrain parks.
BACKCOUNTRY SKIING IN MAMMOTH LAKES
Backcountry skiing and splitboarding are becoming more and more popular in the world of winter sports. Mammoth Lakes and the surrounding Eastern Sierra have plenty of areas for backcountry skiers and splitboarders to explore. Whether you’re new to backcountry skiing or just new to backcountry skiing in the region, here’s everything you need to know to get started backcountry skiing in Mammoth Lakes.
WINTER ADVENTURE IN YOSEMITE MARIPOSA COUNTY

Snowshoeing in Yosemite National Park
Surrounded by this kaleidoscope of blue sky, white peaks and evergreen everywhere, visitors to Yosemite Mariposa are treated to an ample dusting of winter activities yet one is always a waffle-step ahead — snowshoeing. Snowshoeing Yosemite allows intrepid excursionists and frolicking families alike to venture off-the-beaten-path, enjoy some invigorating exercise and, most importantly, get inspired during the Park’s least visited season.
Yosemite Snowshoe Tours & Guided Snowshoe Hikes
Starting something new like Snowshoeing in Yosemite can be made easy by local guides that offer an easier first step into a new winter sport. YExplore Yosemite Adventures offers guided hikes for all skill levels 12-months a year, and yes, does include guided snowshoe hikes. New to Incredible Adventures is its snowshoe tour in the Merced Grove of Giant Sequoias. Where is the best starting point to snowshoe Yosemite? Nowhere else than Badger Pass Ski and Snowboard Area in Yosemite National Park.
Yosemite Mariposa County
Winter-Holiday
Check out the Yosemite Mariposa County YouTube channel for inspiring video content. The new seasonal anthem videos are update quarterly and show the uniqueness of each season. Check out the boundless beauty of Yosemite Mariposa during winter in the link below.
Contact, Scandinavia & Finland

Karin Gert Nielsen
CEO & Managing Director

Atlantic Link
Sturlasgade 3, st.
2300 Copenhagen S - Denmark

M: +45 2942 1005
E: kgn@atlanticlink.net
Atlantic Link
www.atlanticlink.net
This is a newsletter distributed by Atlantic Link on behalf of Visit California

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