Inspiration from Visit California and partners

Update on Visit California, Mammoth Lakes,
and Yosemite Mariposa County

While traveling to the US is still not possible, we want to keep you inspired and informed about the latest news from the Golden State. Hopefully, this will keep you and your clients up to date, when we are allowed to visit sunny California again.

We gladly see more and more California partners picking up their marketing activities in the Nordics, and we are gathering all California related updates in one monthly newsletter moving forward. Below you can read more about California STAR Agent Training, the best gastronomy experiences of Yosemite Mariposa County, and where to find the best fall adventures in Mammoth Lakes.

As always, feel free to contact Atlantic Link if you have any opportunities or ideas you would like to discuss, or if you have any questions regarding travels to California. See contact information at the bottom of this newsletter.

Kind Regards,
Karin Gert Nielsen, CEO
Atlantic Link

California STAR Agent Training

Become an expert on California through our CA STAR training platform. This free online training program will provide you with training knowledge, as well as tools and resources with images, itineraries, webinar content, and the latest news on California to help you sell California.

We have just re-launched our online training program full of brand-new California content! These new chapters are great for every level of travel advisor selling California product, from beginner to expert. This is a great time for CA STAR graduates to revisit the training and learn even more about the Golden State.

And as an added bonus, all those who complete the new chapter training will be eligible to win a California themed prize!

Join Today

A Trio of Delicious Sips: Mariposa Triangle Tasting Tour Mariposa County has good taste when it comes to tasting good. Deep blue Sierra skies and ample sunshine pair perfectly with the fertile landscape of rolling foothills, creating a painterly backdrop worthy of casual sipping. Add to this an easily navigable roadmap and you’ve reached peak drive-time mouthfeel: The Mariposa Triangle Tasting Tour. From zesty zinfandels to orchard-fresh cider and the welcoming aroma of roasting coffee, this natural palette of local flavors makes the Mariposa Triangle Tasting Tour ultimately palatable — a welcome top-off to your Yosemite getaway. Bon Appetit!		YouTube: Zephyr Whitewater Rafting - Modern Day Pioneers Zephyr started in 1973 with just Bob Ferguson, a raft, a school bus, and a truck. Today, it’s a multigenerational business with almost five decades of making Yosemite visitors laugh, hoot, and get a little wet! In this video, learn about the Ferguson family and their journey together on the rivers of the western states, the Merced River just below Yosemite National Park, and the river of life. Check it out!

Fall Colors - Visit Mammoth

Adventure grows big, bright and beautiful in a Mammoth Lakes fall. The natural awesomeness of the Eastern Sierra gets painted gold, crimson and orange and provides a backdrop for any epic story. Moments of pure, visceral awe can be found around every corner, whether hiking, horseback riding, mountain biking or floating on a lake waiting for a bite. In these warm days and cool nights, you’ll discover why fall in Mammoth Lakes is one of California’s best-kept secrets.

This fall may look a bit different than most in light of COVID-19. While the forest and mountains you know and love are the same, some etiquette and guidelines around travel and recreation have changed. Learn more about how the town of Mammoth Lakes and its businesses are doing their part to keep guests, workers and the local community safe and what is expected of visitors when they come to recreate in our beloved mountains.