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| | NORWEGIAN PRIMA DEBUTS AS BRAND’S MOST IN-DEMAND VESSEL WITH RECORD-BREAKING SALES
First of Six Next-Generation Vessels Sets Single-Best Booking Day
And Best Initial Booking Week Sales in the Company’s 54-Year History
Norwegian Cruise Line’s Record-Breaking Sales Demonstrate Strong Demand for Cruise Travel
| | COPENHAGEN (May 17, 2021) Norwegian Cruise Line (NCL), the innovator in global cruise travel, is once again breaking the boundaries of conventional cruising and vacation experiences, with the reveal of Norwegian Prima, which has become the Brand’s most in-demand ship ever, with record bookings on the first day and week of sales.
With voyages beginning August 2022, Norwegian Prima, the first of six ships within NCL’s all new Prima Class, will offer guests exciting itineraries, the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories, and Brand-first experiences with Ocean Boulevard, Indulge Food Hall, The Concourse, Infinity Beach and Oceanwalk.
“Every aspect of Norwegian Prima, from bow to stern, was conceptualized with the guest in mind,” said Norwegian Cruise Line’s President and CEO Harry Sommer. “With this world-class ship, we are providing our guests with more wide-open spaces, elevated service, thoughtful design and a variety of experiences that go beyond expectation. Our record-breaking sales are a clear indicator of our guests’ excitement to return to the ocean and of the significant demand for a premium vacation experience.”
Norwegian Prima will not only offer the largest variety of suite categories available at sea but will also boast a redefined The Haven by Norwegian, NCL’s ultra-premium keycard only access ship-within-a-ship concept. The Haven will feature an expansive sundeck, a stunning infinity pool overlooking the ship's wake and an outdoor spa with a glass-walled sauna and cold room.
“Norwegian Prima is already proving to be a gamechanger for NCL,” added Sommer. “Norwegian Bliss, which debuted in 2018 and boasted our biggest booking day ever during her unveiling, has been outpaced by Norwegian Prima, which has doubled the prior record. In addition, nearly 20 percent of bookings are for our Haven suites, indicating the desire for top-of-the-line experiences.”
For more information about Norwegian Cruise Line ships and their itineraries, or to book a cruise, please contact a travel professional or visit www.ncl.com.
| | | NEWS Find the latest stories and images from Norwegian Cruise Line and other Atlantic Link clients HERE. | | DOWNLOAD Download this text as a word document HERE.
For additional details and a list of itineraries, rendered images and video content of the all-new Norwegian Prima, please click HERE. | | | About Norwegian Cruise Line As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 54 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 17 contemporary ships sail to over 300 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, mini-suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. | | PRESS CONTACT
Lise Hvid Holm
Communications Manager
Atlantic Link
Strandvejen 125
2900 Hellerup
M: +45 2267 8903
E: lh@atlanticlink.net | |
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