|
|
| Atlantic Link - Four Markets, One Agency | | If you can't read this newsletter, click here. | | | Dear partners,
Atlantic Link is a Full-Service Representation Agency dedicated to the travel and tourism industry. Building on two decades of successful experience, we help ambitious clients welcome more visitors from Scandinavia and Finland through proactive PR, sales, and marketing services.
GET THE FULL-SERVICE TREATMEANT OR WORK WITH US ON PROJECTS
Looking for efficiency and maximum impact? Atlantic Link is the only agency in the Nordic region with dedicated sales, marketing and media services under one roof.
We are on the ground on behalf of our clients handling everything from dedicated sales activities to strategic marketing and creative PR. Everything tailored to your ambitions and budget for maximum output. Take a look below to get a taste of what we can do, and pick and choose between our services as you wish. Let us take great care of your business in all four markets from a single central hub.
Warm regards,
Karin Gert Nielsen
CEO, Atlantic Link | | | TRADE NEWSLETTERS We develop localized content and distribute newsletters to our database of 8,000 trade contacts across the region. We send out dedicated newsletters as well as shared newsletters on behalf of our clients and provide detailed send-out reports of delivery rate, open rate and click to open rate.
B2B & B2C EVENTS
We participate in B2B workshops, travel shows, consumer shows, and other industry events promoting our clients. After two decades operating in the industry, we can provide strong recommendations of which in-region events to attend to maximize ROI. We provide a follow up report after each event.
SALES CALLS & IN-HOUSE TRAININGS
An entry into the region requires establishing connections to key players in the market. With our strong network in the region, we can help establish those connections by arranging in-region sales calls and trainings with selected operators.
| | EDUCATIONAL WEBINARS We are experienced in hosting webinars for the travel trade in our region. We develop content, design invitations and market it to our database of 8,000 trade contacts. We run the webinar professionally and send out a feedback survey to participants. We provide a feedback report and participant list after the webinar.
FAM TRIPS
We have years of experience organizing and executing group familiarization trips for travel trade, and with cooperating with industry partners to maximize ROI. We select the right participants and provide them with a detailed program, collect data using surveys and provide a feedback report.
ONLINE SALES ACTIVATIONS
We create online sales activations such as educational competitions and promotions of clients’ online training programs to our database of 8,000 trade contacts across the region. | | | A-Z EVENT MANAGEMENT We organize and execute sales missions, road shows, roundtable meetings, workshops, sales calls and in-house trainings for the travel trade. As well as press events and press conferences for media to promote new initiatives from our clients. We handle everything from invitation to post report.
INFLUENCER MARKETING
We are mapping the rapidly changing influencer landscape and work with digital influencers to apply their high level of credibility to our clients' products and destinations through partnerships and ambassadorships.
MARKET INSIGHT REPORTS
A successful market entry strategy requires having the right insights about the market. We conduct extensive research of the trade and media landscape to be ahead of trends, challenges and opportunities. After two decades of working seamlessly with the travel trade and media in our region, we know the market and the Scandinavian travelers. | | CO-OP CAMPAIGNS We are experienced in executing cooperative marketing activities with tour operators, OTAs and airlines to increase awareness and visitation. We negotiate the terms with our local partners and develop content and messaging for the campaigns. We set clear KPI’s and follow up with a post-report.
CONTENT PLACEMENT
We work closely with content managers to ensure online visibility for our clients on tour operator websites. We measure the results by analyzing OTA, travel agency, charter operator and tour operator websites in the marketplace.
SOCIAL MEDIA MANAGEMENT
We manage social media channels and build social media strategies with strong focus on engagement through localized content. We analyze results and social media metrics and constantly adapt our social media strategy to meet targets. We implement strategies, monitor and track the conversations and offer full community management. | | | MEDIA RELEASES We develop localized content and distribute news and press releases to our database of 3,000 media contacts in Scandinavia and Finland. We design the releases to fit with your visual identity and provide detailed send-out reports of delivery rate, open rate and click to open rate.
MEDIA MEETINGS
Atlantic Link has strong media relations to the freelancers and media houses in Scandinavia and Finland. We engage with media for exclusive pitches and story development to secure coverage and increase ROI.
MEDIA MONITORING
We cooperate with a media intelligence agency to monitor all editorial coverage in the region. We compile and evaluate press coverage and provide reach and value. | | PR STRATEGY We have first-hand experience in securing editorial coverage in the Scandinavian and Finnish media. We employ tailored PR and communications strategies to increase your visibility in the region. Each activity is planned in a detailed activity plan with clear KPIs.
PRESS TRIPS
We initiate, organize and execute individual press trips and group press trips in cooperation with airline partners to maximize ROI. We organize, screen participants, escort group trips and follow up. | | | USA TRAVEL SHOW 2021 Atlantic Link is the organizer behind Scandinavia’s largest USA Travel Show, a B2B workshop with +70 exhibitors and +300 buyers and media attending each year. See the highlights from the 2020 show here.
In the light of Covid-19, it is more important than ever to reestablish the U.S. as the #1 long-haul destination for Scandinavians and Finns. Therefore, we are already busy planning the 10th edition of USA Travel Show to return in 2021! But when is the most convenient time for the show to take place? | | | CONTACT
Karin Gert Nielsen
CEO & Managing Director
Atlantic Link
Kompagnistræde 34, 4th floor
1208 Copenhagen - Denmark
M: +45 2942 1005
E: kgn@atlanticlink.net
| | |
|
|
|
|
|