Atlantic Link launches new business concept

Atlantic Link Inbound is a new business concept by Atlantic Link. More than 20 years of experience, with PR, Sales and Marketing of international tourism products and destinations to Scandinavian travelers, makes it possible for Atlantic Link to offer similar services and experiences to Danish and Scandinavian tourism products and destinations. Our focus will be on B2B sales and PR to the Leisure, Group and MICE segments.

THE TRAVEL INDUSTRY'S NEW NORMAL
The travel industry's new inevitable challenges also mean new opportunities and there is a need to think differently in an attempt to increase tourism in Denmark and Scandinavia. Thus, everyone in the tourism industry is in the same boat and in need of product development. Here, Atlantic Link Inbound will support DMCs, MICE and incoming agencies with creative year around itineraries, filled with hidden gems and new products

"With Atlantic Link Inbound we have expanded our business model to market tourism in Denmark and Scandinavia. The new business concept becomes an independent company within Atlantic Link, where we have extensive experience in PR, Sales and Marketing destinations and tourism products outside Scandinavia," says Karin Gert Nielsen, CEO at Atlantic Link Inbound. "The project has been under development since last summer and we are convinced that it can contribute positively to expand tourism in Denmark and Scandinavia”

It is extremely important to have a thorough knowledge of the entire distribution chain in the industry in order to be able to sell products, destinations and package solutions that match the customer's needs and DNA. At the same time, there is the potential to take advantage of the whole year - even during the off-season - and new collaborations, partnerships and solutions need considered.

SUCCESSFUL VISIT FROM THE U.S.
In the summer of 2019, a number of private companies from Northern Jutland, cultural institutions, Aalborg Airport, Jammerbugt Municipality and Aalborg Municipality took the initiative to initiate a marketing and sales promotion in the US market together with Atlantic Link. By making the destination part of a value chain, an unprecedented growth potential for North Jutland was seen, and thus potentially also the rest of Jutland, Denmark and Scandinavia. The project showed that there is a great ability and willingness to collaborate on innovative tourism development projects in Denmark and a great potential for the destination in the U.S, which can be transferred to local markets (the Nordic region) and European markets.

ATLANTIC LINK INBOUND
The project in Northern Jutland was the starting point for what we have chosen to call 'Atlantic Link Inbound', which will work as a matchmaker between the local tourism players in Denmark and Scandinavia on the one hand and well-established DMCs, MICE and incoming agencies on the other hand.

The day-to-day management is carried out in practice under the leadership of Karin Gert Nielsen, who with her more than 20 years of experience in the industry leads a staff of 10 people specialized in PR & Communication, Marketing and B2B sales. As part of the project, close cooperation has been made with Lars Enevold Pedersen, who has more than 20 years of experience in operating a travel agency, Visit Nordjylland, development of business tourism, marketing and project management.

Currently, we are working on various activities including workshops and familiarization trips, the first of which goes to Northern Jutland on June 10-12, 2020 and we therefore encourage all interested players in the industry to contact us directly if this is of interest. We also invite all tourism players to contact us for an in-depth dialogue on how we can help bring your product or destination for sale on available platforms.

We look forward to hear from you and to enter new collaborations.

Best regards,
Karin Gert Nielsen,
CEO
Atlantic Link Inbound